Category Archives: TV

Enough With The Cloud Already - Long Live The Cloud

Enough With The Cloud Already – Long Live The Cloud

Posted on July 27, 2011 by Jason Heller

Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of “the cloud.” For those who don’t care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the … Continue reading →

Posted in Connected TV, Content, Interoperability, Trends, TV | Tagged , , , , , , , | Leave a comment
Is Addressable TV Advertising Finally Here?

Is Addressable TV Advertising Finally Here?

Posted on March 31, 2009 by Jason Heller

Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading →

Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV | Tagged , , , | 1 Comment
What Digital Media Can Learn From The 2009 Upfronts

What Digital Media Can Learn From The 2009 Upfronts

Posted on March 16, 2009 by Jason Heller

For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire  media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading →

Posted in Digital Video, Standards, The Marketing Industry, Trends, TV | Tagged , , | 1 Comment
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

Posted on January 24, 2009 by Jason Heller

I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading →

Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV | Tagged , , , | Leave a comment
History Was Made - In Politics, Society, Culture...and Online

History Was Made – In Politics, Society, Culture…and Online

Posted on January 20, 2009 by Jason Heller

Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and … Continue reading →

Posted in Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, Trends, TV | Tagged , , , , | 2 Comments
Google AdWords Builder & GoogleTV CORE Integration

Google AdWords Builder & GoogleTV CORE Integration

Posted on October 18, 2008 by Jason Heller

Another week – another slough of progressive announcements from the industry leading giant. Google made two announcements this week, one focused for small businesses and one focused on large agencies. Honing in on the huge market of small businesses that … Continue reading →

Posted in Datanomics, Interoperability, Metrics & measurement, Search, The Marketing Industry, Trends, TV | Tagged , , , , | Leave a comment
The New Online Video Experiment: Fall TV Premiers, Online

The New Online Video Experiment: Fall TV Premiers, Online

Posted on September 8, 2008 by Jason Heller

I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast … Continue reading →

Posted in Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged , , , , , , | 1 Comment