-
Recent Posts
Categories
Tags
Ad Agencies Ad Serving advertising Agencies agency Analytics Android aQuantive Attribution Modeling Behavioral Targeting China Client Agency Relationship Consolidation Content Copyrights Customer Service Data Portability Demand Side Platform digital marketing Digital Media Digital Video Doubleclick Facebook Facebook Connect Google GRP IAB iPhone Leadership Measurement Media Microsoft Mobile Mobile marketing MySpace Online Advertising Online video Privacy Social Media Social MEdia Marketing Social Networks Twitter Widgets Wireless YouTube-
Archives
Category Archives: Trends
Media And Creative’s Relationship Status — It’s Complicated
Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading
Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Creative, integration, Media, Media Agency
Leave a comment
Modern-Day Marketing Leadership
Hundreds of books and thousands of articles have been written on the topic of leadership. So there’s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless … Continue reading
Posted in Society & Culture, The Marketing Industry, Trends
Tagged Leader, Leadership
Leave a comment
Keep Your Eyes on the Trends, But Your Feet on the Ground
We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation of digital OOH, the convergence of mobile, social and the … Continue reading
Posted in Emerging Media, The Marketing Industry, Trends
Tagged Emerging Media, Shiny Objects
Leave a comment
Sacrificing Perfection For Excellence
Originally published by Mediapost … Am I naïve in expecting people to want to deliver great work that exudes all their pride, experience, intellectual property, commitment and hard work? Where’s the disconnect from reality? Don’t get me wrong, there is … Continue reading
Posted in Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged exceelence, performance, productivity
Leave a comment
Truth in Advertising? – The Online Spin
This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading
Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged MediaPost, Online Spin
Leave a comment
Mobile Self Checkout Coming to a Store Near You
As we get close to the end of another year, walk with me into the not-too-distant future for a moment… It’s taken some time, but mobile barcode scanning and comparison shopping is a common activity among consumers. Barcode scanners are … Continue reading
Client/Agency Therapy
Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading
