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Category Archives: The Marketing Industry
Top Three Ways Clients Can Fix Agency Relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading
Media And Creative’s Relationship Status — It’s Complicated
Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading
Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Creative, integration, Media, Media Agency
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Modern-Day Marketing Leadership
Hundreds of books and thousands of articles have been written on the topic of leadership. So there’s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless … Continue reading
Posted in Society & Culture, The Marketing Industry, Trends
Tagged Leader, Leadership
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Keep Your Eyes on the Trends, But Your Feet on the Ground
We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation of digital OOH, the convergence of mobile, social and the … Continue reading
Posted in Emerging Media, The Marketing Industry, Trends
Tagged Emerging Media, Shiny Objects
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Sacrificing Perfection For Excellence
Originally published by Mediapost … Am I naïve in expecting people to want to deliver great work that exudes all their pride, experience, intellectual property, commitment and hard work? Where’s the disconnect from reality? Don’t get me wrong, there is … Continue reading
Posted in Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged exceelence, performance, productivity
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Truth in Advertising? – The Online Spin
This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading
Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged MediaPost, Online Spin
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Client/Agency Therapy
Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading
