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	<title>The Digital Blur &#187; The Marketing Industry</title>
	<atom:link href="http://www.agilitico.com/blog/category/the-marketing-industry/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
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		<title>Reports Of The Death Of The Campaign Have Been Greatly Exaggerated</title>
		<link>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated</link>
		<comments>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:21:12 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1086</guid>
		<description><![CDATA[We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra &#8212; from a larger swath of the marketing community &#8230; <a href="http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/' addthis:title='Reports Of The Death Of The Campaign Have Been Greatly Exaggerated' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Refining Processes For The Changing Digital World</title>
		<link>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=refining-processes-for-the-changing-digital-world</link>
		<comments>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 13:44:51 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Digital Process]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1028</guid>
		<description><![CDATA[Digital marketing is becoming more complex by the day. Most marketers and agencies alike get mediocre grades when it comes to creating an efficient and effective workflow to manage this complexity. Everybody acknowledges process. It&#8217;s an unsexy topic, but vital &#8230; <a href="http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/' addthis:title='Refining Processes For The Changing Digital World' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In The Beginning, There Were GRPs</title>
		<link>http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-the-beginning-there-were-grps</link>
		<comments>http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 13:42:46 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Standards]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[GRP]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[TRP]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1018</guid>
		<description><![CDATA[Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still &#8230; <a href="http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/' addthis:title='In The Beginning, There Were GRPs' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Man vs. Machine: The Human Element</title>
		<link>http://www.agilitico.com/blog/2011/06/man-vs-machine-the-human-element/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=man-vs-machine-the-human-element</link>
		<comments>http://www.agilitico.com/blog/2011/06/man-vs-machine-the-human-element/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:25:09 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[digital talent]]></category>
		<category><![CDATA[marketing operations]]></category>
		<category><![CDATA[marketing organization]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=987</guid>
		<description><![CDATA[Let&#8217;s face it &#8212; technology is sexy, exciting and alluring. However, the most essential gears that keep the digital marketing machine running are not the ad technologies, algorithms or data. Your number-one asset and the driving force that makes digital &#8230; <a href="http://www.agilitico.com/blog/2011/06/man-vs-machine-the-human-element/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/man-vs-machine-the-human-element/' addthis:title='Man vs. Machine: The Human Element' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/06/man-vs-machine-the-human-element/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proxy Metric Ghettos</title>
		<link>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proxy-metric-ghettos</link>
		<comments>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:45:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Econometric]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>
		<category><![CDATA[Proxy Metrics]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=981</guid>
		<description><![CDATA[The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife &#8230; <a href="http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/' addthis:title='Proxy Metric Ghettos' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Busy Versus Being Productive</title>
		<link>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=being-busy-versus-being-productive</link>
		<comments>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 14:28:26 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[busy]]></category>
		<category><![CDATA[busyness]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=974</guid>
		<description><![CDATA[The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. &#8230; <a href="http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/' addthis:title='Being Busy Versus Being Productive' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Here An Algorithm, There An Algorithm</title>
		<link>http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=here-an-algorithm-there-an-algorithm</link>
		<comments>http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/#comments</comments>
		<pubDate>Wed, 25 May 2011 13:15:27 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Exchanges]]></category>
		<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Demand Side Platform]]></category>
		<category><![CDATA[Marketing Technology]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=971</guid>
		<description><![CDATA[Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let&#8217;s put digital marketing technology &#8230; <a href="http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/' addthis:title='Here An Algorithm, There An Algorithm' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Three Ways Clients Can Fix Agency Relationships</title>
		<link>http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-three-ways-clients-can-fix-agency-relationships</link>
		<comments>http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/#comments</comments>
		<pubDate>Wed, 18 May 2011 13:04:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Client Agency Relationship]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=963</guid>
		<description><![CDATA[Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. &#8230; <a href="http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/' addthis:title='Top Three Ways Clients Can Fix Agency Relationships' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media And Creative&#8217;s Relationship Status &#8212; It&#8217;s Complicated</title>
		<link>http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-and-creatives-relationship-status-its-complicated</link>
		<comments>http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/#comments</comments>
		<pubDate>Wed, 04 May 2011 14:25:56 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Agency]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=954</guid>
		<description><![CDATA[Imagine for a moment that media and creative were a couple on Facebook. Let&#8217;s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It&#8217;s Complicated Media: In an Open Relationship The last decade has &#8230; <a href="http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/' addthis:title='Media And Creative&#8217;s Relationship Status &#8212; It&#8217;s Complicated' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Modern-Day Marketing Leadership</title>
		<link>http://www.agilitico.com/blog/2011/04/modern-day-marketing-leadership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=modern-day-marketing-leadership</link>
		<comments>http://www.agilitico.com/blog/2011/04/modern-day-marketing-leadership/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:35:49 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Leader]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=950</guid>
		<description><![CDATA[Hundreds of books and thousands of articles have been written on the topic of leadership. So there&#8217;s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless &#8230; <a href="http://www.agilitico.com/blog/2011/04/modern-day-marketing-leadership/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/04/modern-day-marketing-leadership/' addthis:title='Modern-Day Marketing Leadership' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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