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Category Archives: Standards
Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately … Continue reading
Posted in Agencies, Social Media, Standards, The Marketing Industry, Trends
Tagged Email
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Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading
Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV
Tagged Media Mix, Online video, The Pool, Vivaki
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In A World Of Evolving Standards, Bad Practice Is Still Obvious
Yesterday (and in some instances today, after the show aired) a significant number of AT&T subscribers received text messages promoting American Idol without opting in for the message. How did this happen? Well the only way it could happen – … Continue reading
Posted in Mobile, Standards
Tagged American idol, American Idol Spam, AT&T Wireless, SMS, SMS Spam, Text Messaging
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"E" For Efficiency … Well, One Day We'll Get There
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant … Continue reading
Posted in Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends
Tagged Guidelines, IAB, Online Advertising, Standards
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