Category Archives: Standards

In The Beginning, There Were GRPs

Posted on August 10, 2011 by Jason Heller

Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still … Continue reading →

Posted in Audience, Brands, Metrics & measurement, Modeling, Standards, The Marketing Industry | Tagged , , , , | Leave a comment

Sacrificing Perfection For Excellence

Posted on April 11, 2011 by Jason Heller

Originally published by Mediapost … Am I naïve in expecting people to want to deliver great work that exudes all their pride, experience, intellectual property, commitment and hard work? Where’s the disconnect from reality? Don’t get me wrong, there is … Continue reading →

Posted in Client/Agency Therapy, Standards, The Marketing Industry, Trends | Tagged , , | Leave a comment

Truth in Advertising? – The Online Spin

Posted on March 9, 2011 by Jason Heller

This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading →

Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends | Tagged , | Leave a comment

Agency Reality Check

Posted on July 1, 2010 by Jason Heller

Agencies behold! Today I ask you to look in the mirror and ask yourself one simple question. “Are you proud and confident of your digital services, or are you faking the funk?” If you are truly proud of your digital … Continue reading →

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To GRP Or Not To GRP?

Posted on April 29, 2009 by Jason Heller

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading →

Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged , , , , | 3 Comments

Is Addressable TV Advertising Finally Here?

Posted on March 31, 2009 by Jason Heller

Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading →

Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV | Tagged , , , | 1 Comment

What Digital Media Can Learn From The 2009 Upfronts

Posted on March 16, 2009 by Jason Heller

For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire  media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading →

Posted in Digital Video, Standards, The Marketing Industry, Trends, TV | Tagged , , | 1 Comment