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Category Archives: Social Media
A Push Toward Social Media ROI
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading
Posted in Analytics, Metrics & measurement, Social Media
Tagged Analytics, ROI, Social Media Measurement, Social Media ROI
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Reports Of The Death Of The Campaign Have Been Greatly Exaggerated
We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading
Posted in Social Media, Strategy, The Marketing Industry
Tagged Ad Campaign, Campaigns
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The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
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Join Me at Search Marketing Expo – The Future of Search
I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading
Posted in Conferences, Search, Social Media
Tagged Search Marketing, Social Media Optimization, Speaking
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Content is Currency – How Wealthy is Your Brand?
Today content is a much more valuable currency than ever before, and if you haven’t ingrained this fundamental principle into your DNA yet, you’d better wake up and get moving… Read my complete article on content in the attention economy … Continue reading
Posted in Content, Social Media
Tagged Consumer Engagement, Content, Content Currency, Social Media
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AGILITI at Internet Week
If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading
Posted in Consolidation, Digital Entertainment, Digital Video, Social Media
Tagged Advertising Week, Online video, Social Media
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How Social Media Reflects Value
One of the fundamental attributes of social media that many brands seem to forget is that social media reflects and amplifies brand and/or product value. This is fundamentally different from traditional marketing, which promises value to the consumer. So for … Continue reading
Posted in Social Media
Tagged Customer Centric, Social MEdia Marketing, What the Customer Wanted
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