Category Archives: Social Media

Reports Of The Death Of The Campaign Have Been Greatly Exaggerated

Posted on December 7, 2011 by Jason Heller

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading →

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The Social Media Spiral Of Unengagement

Posted on November 16, 2011 by Jason Heller

There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading →

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Join Me at Search Marketing Expo – The Future of Search

Posted on September 13, 2011 by Jason Heller

I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading →

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Content is Currency – How Wealthy is Your Brand?

Posted on June 7, 2011 by Jason Heller

Today content is a much more valuable currency than ever before, and if you haven’t ingrained this fundamental principle into your DNA yet, you’d better wake up and get moving… Read my complete article on content in the attention economy … Continue reading →

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AGILITI at Internet Week

Posted on May 19, 2011 by Jason Heller

If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading →

Posted in Consolidation, Digital Entertainment, Digital Video, Social Media | Tagged , , | Leave a comment

How Social Media Reflects Value

Posted on March 17, 2011 by Jason Heller

One of the fundamental attributes of social media that many brands seem to forget is that social media reflects and amplifies brand and/or product value. This is fundamentally different from traditional marketing, which promises value to the consumer. So for … Continue reading →

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Rich and Social: No Not Paris Hilton

Posted on October 25, 2010 by Jason Heller

Amid the constant barrage of last week’s industry news, there were two particular announcements that stood out from the rest. Both were creative related (albeit one is actually more of a social graph story). For the first time in a … Continue reading →

Posted in Content, Creative, Social Media | Tagged , , , | 2 Comments