Category Archives: Search

My #6 Prediction of 2008 Coming True As Yahoo Adopts The Semantic Web

My #6 Prediction of 2008 Coming True As Yahoo Adopts The Semantic Web

Posted on March 14, 2008 by Jason Heller

The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how … Continue reading →

Posted in Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged , , | 1 Comment
Media & Technology Get A French Kiss

Media & Technology Get A French Kiss

Posted on March 13, 2008 by Jason Heller

Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”. This move is aimed … Continue reading →

Posted in Datanomics, Search, Society & Culture, The Marketing Industry, Trends, TV | Tagged , | Leave a comment
The Future of Video is Audio ... (Text Actually)

The Future of Video is Audio … (Text Actually)

Posted on February 6, 2008 by Jason Heller

Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies. I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily … Continue reading →

Posted in Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged , , , | 3 Comments
Super Bowl Marketing - More Than TV - Did Marketers Miss The SEM Mark?

Super Bowl Marketing – More Than TV – Did Marketers Miss The SEM Mark?

Posted on February 4, 2008 by Jason Heller

The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, … Continue reading →

Posted in Search, Society & Culture, The Marketing Industry, TV | Tagged , , , , | 1 Comment

Google Adds Demographic Bidding

Posted on January 27, 2008 by Jason Heller

As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a … Continue reading →

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