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Category Archives: Research
When Numbers Lie – The Convenience of Market Research
When Fast Company, a publication that I have read and respected for years, published a story based on faulty data, I had to call them out. The story is titled Twitter Crushing Facebook’s Click Through Rate, and is based on … Continue reading
Posted in Metrics & measurement, Research
Tagged Facebook, Market Research, Social Media Stats, Social Twist, Twitter, Twitter Stats
2 Comments
Drinking The Old School Kool Aid (or, "Pew Said What?")
This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases? Consumers were asked questions regarding their product research, … Continue reading
Posted in E-commerce, Metrics & measurement, Research, Social Media, Society & Culture
Tagged Influence, Pew, Research
2 Comments
