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Category Archives: Professional Development
Fostering Digital Innovation
Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas. So what’s holding your team back? The answer … Continue reading
Posted in Client/Agency Therapy, Leadership, Marketing Operations, Professional Development, Strategy
Tagged Culture, Failure, Fear, Innovation, Iteration
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Rallying The Digital Troops FTW
In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at times ridiculous demands on our time and energy. Every agency exec, account supervisor or client … Continue reading
Posted in Leadership, Marketing Operations, Process, Professional Development, Strategy, Success
Tagged Digital Day, Offsite, process
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The Great Digital Debate
Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and … Continue reading
