Category Archives: Mobile

When A Mobile App Is More Than An App

When A Mobile App Is More Than An App

Posted on January 11, 2012 by Jason Heller

If your brand doesn't have a mobile app, you've at least considered it by now. Of course, a branded app isn't for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to … Continue reading →

Posted in Mobile | Tagged , , , , , , | Leave a comment
When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Posted on August 31, 2011 by Jason Heller

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading →

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Cracking The QR Code

Cracking The QR Code

Posted on July 20, 2011 by Jason Heller

We are forever tethered to our mobile devices. All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with rich brand or product experiences that provide utility, … Continue reading →

Posted in Emerging Media, Mobile | Tagged , , , , | Leave a comment
Have You Hugged Your Smartphone Lately?

Have You Hugged Your Smartphone Lately?

Posted on April 1, 2011 by Jason Heller

Originally published in MediaPost’s Online Spin… I’m writing this week’s column on an iPad in Bali, Indonesia. There is a lot of irony in that statement, given the low penetration rate of connected devices and even smartphones in this market. … Continue reading →

Posted in Mobile, Society & Culture | Tagged , , | Leave a comment
Mobile Self Checkout Coming to a Store Near You

Mobile Self Checkout Coming to a Store Near You

Posted on November 30, 2010 by Jason Heller

As we get close to the end of another year, walk with me into the not-too-distant future for a moment… It’s taken some time, but mobile barcode scanning and comparison shopping is a common activity among consumers. Barcode scanners are … Continue reading →

Posted in Mobile, Trends | Tagged , , | 3 Comments
Where Digital Marketing Is Heading in 2010

Where Digital Marketing Is Heading in 2010

Posted on January 1, 2010 by Jason Heller

At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading →

Posted in Augmented Reality, Data Driven, Data Portability, Emerging Media, Marketing Links, Mobile, Round Up, Search, Social Media, The Marketing Industry, Trends | Tagged , | 1 Comment
Mobile Payments, Coming To an iPhone Near You

Mobile Payments, Coming To an iPhone Near You

Posted on September 24, 2009 by Jason Heller

Aren’t the constant glimpses of the future in our everyday lives awesome. I just downloaded the new Starbucks applications on my iPhone and caught one of those glimpses.  Note: I’m not sure why they split these apps into two, I was … Continue reading →

Posted in Mobile, Widgets | Tagged , , , , , | 1 Comment