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Category Archives: Metrics & measurement
Tag, You’re It
When it comes to digital marketing measurement, tags make the world go ’round. The number of tags deployed on marketers’ websites has been increasing faster than the policies in place to manage the flow of data and the applications to … Continue reading
Posted in Ad Serving, Analytics, Datanomics, Metrics & measurement
Tagged Analytics, Tag Management, Tags
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Dear Marketers, You Have an Attribution Problem
Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Modeling
Tagged Analytics, Attribution, Attribution Modeling, Attribution Reporting
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When Numbers Lie – The Convenience of Market Research
When Fast Company, a publication that I have read and respected for years, published a story based on faulty data, I had to call them out. The story is titled Twitter Crushing Facebook’s Click Through Rate, and is based on … Continue reading
Posted in Metrics & measurement, Research
Tagged Facebook, Market Research, Social Media Stats, Social Twist, Twitter, Twitter Stats
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Nielsen Campaign Ratings – Revisiting the GRP
I posted a short piece on the latest Nielsen product in the Laredo Group newsletter in response to many agencies wondering what Nielsen’s new Campaign Ratings system means for them. here’s the answer… Mention online GRP’s to a group of … Continue reading
Posted in Audience, Data Driven, Datanomics, Metrics & measurement, Trends
Tagged Campaign Ratings, Internet Ratings, Nielsen, Ratings
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CMO = Chief Modeling Officer
Today Ad Age reported that Best Buy is shifting more advertising dollars to TV this holiday season. The consumer electronics giant wouldn’t give exact figures, but it is increasing its spending by a low double- digit percentage. In 2009, it … Continue reading
Posted in Data Driven, Datanomics, Marketing Links, Metrics & measurement, Modeling, The Marketing Industry, Trends
Tagged advertising, econometrics, Media Mix, modeling
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I Track Therefore I Am – Resolving Discrepancies
File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towards automating one of the mundane tasks that should not exist in our industry any longer!Hopefully it is not a witch hunt to try and pin discrepancies … Continue reading
To GRP Or Not To GRP?
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading
Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry
Tagged Digital Media, GRP, iGRP, Laredo Group, Online Advertising
4 Comments
