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	<title>The Digital Blur &#187; Metrics &amp; measurement</title>
	<atom:link href="http://www.agilitico.com/blog/category/metrics-measurement/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
	<lastBuildDate>Mon, 21 May 2012 17:19:30 +0000</lastBuildDate>
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		<title>A Push Toward Social Media ROI</title>
		<link>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-push-toward-social-media-roi</link>
		<comments>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 22:01:52 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Measurement]]></category>
		<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1126</guid>
		<description><![CDATA[As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of &#8230; <a href="http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/' addthis:title='A Push Toward Social Media ROI' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enter The Digital Media Performance Score</title>
		<link>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enter-the-digital-media-performance-score</link>
		<comments>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:23:28 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Performance Score]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1112</guid>
		<description><![CDATA[&#160; Last week&#160;we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1)&#160;&#160; Establish clear objectives; and 2)&#160;&#160; Align a measurement approach according to &#8230; <a href="http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/' addthis:title='Enter The Digital Media Performance Score' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gray Areas Of Digital Brand Measurement</title>
		<link>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-gray-areas-of-digital-brand-measurement</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:20:59 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Health]]></category>
		<category><![CDATA[Branding Effectiveness]]></category>
		<category><![CDATA[Digital Branding]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1108</guid>
		<description><![CDATA[As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/' addthis:title='The Gray Areas Of Digital Brand Measurement' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asking The Tough Questions</title>
		<link>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asking-the-tough-questions</link>
		<comments>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:12:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Programmatic Media Buying]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1095</guid>
		<description><![CDATA[Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions &#8230; <a href="http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/' addthis:title='Asking The Tough Questions' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Spiral Of Unengagement</title>
		<link>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-social-media-spiral-of-unengagement</link>
		<comments>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:43:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1072</guid>
		<description><![CDATA[There&#8217;s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these &#8220;relationships.&#8221; The &#8220;like&#8221; &#8230; <a href="http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/' addthis:title='The Social Media Spiral Of Unengagement' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In The Beginning, There Were GRPs</title>
		<link>http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-the-beginning-there-were-grps</link>
		<comments>http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 13:42:46 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Standards]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[GRP]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[TRP]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1018</guid>
		<description><![CDATA[Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still &#8230; <a href="http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/in-the-beginning-there-were-grps/' addthis:title='In The Beginning, There Were GRPs' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proxy Metric Ghettos</title>
		<link>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proxy-metric-ghettos</link>
		<comments>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:45:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Econometric]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>
		<category><![CDATA[Proxy Metrics]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=981</guid>
		<description><![CDATA[The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife &#8230; <a href="http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/' addthis:title='Proxy Metric Ghettos' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tag, You&#8217;re It</title>
		<link>http://www.agilitico.com/blog/2011/04/tag-youre-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tag-youre-it</link>
		<comments>http://www.agilitico.com/blog/2011/04/tag-youre-it/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:48:41 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Tag Management]]></category>
		<category><![CDATA[Tags]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=947</guid>
		<description><![CDATA[When it comes to digital marketing measurement, tags make the world go &#8217;round. The number of tags deployed on marketers&#8217; websites has been increasing faster than the policies in place to manage the flow of data and the applications to &#8230; <a href="http://www.agilitico.com/blog/2011/04/tag-youre-it/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/04/tag-youre-it/' addthis:title='Tag, You&#8217;re It' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Marketers, You Have an Attribution Problem</title>
		<link>http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dear-marketers-you-have-an-attribution-problem</link>
		<comments>http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 17:07:42 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Attribution]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Attribution Reporting]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=820</guid>
		<description><![CDATA[Hey direct marketers &#8211; guess what &#8211; you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are &#8230; <a href="http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/' addthis:title='Dear Marketers, You Have an Attribution Problem' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>When Numbers Lie &#8211; The Convenience of Market Research</title>
		<link>http://www.agilitico.com/blog/2010/10/when-numbers-lie-market-research/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-numbers-lie-market-research</link>
		<comments>http://www.agilitico.com/blog/2010/10/when-numbers-lie-market-research/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 15:21:02 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Social Media Stats]]></category>
		<category><![CDATA[Social Twist]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Stats]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=812</guid>
		<description><![CDATA[When Fast Company, a publication that I have read and respected for years, published a story based on faulty data, I had to call them out. The story is titled Twitter Crushing Facebook&#8217;s Click Through Rate, and is based on &#8230; <a href="http://www.agilitico.com/blog/2010/10/when-numbers-lie-market-research/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2010/10/when-numbers-lie-market-research/' addthis:title='When Numbers Lie &#8211; The Convenience of Market Research' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
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