-
Recent Posts
Categories
Tags
Ad Agencies Ad Serving advertising Agencies agency Analytics Android aQuantive Attribution Modeling Behavioral Targeting China Client Agency Relationship Consolidation Content Copyrights Customer Service Data Portability Demand Side Platform digital marketing Digital Media Digital Video Doubleclick Facebook Facebook Connect Google GRP IAB iPhone Leadership Measurement Media Microsoft Mobile Mobile marketing MySpace Online Advertising Online video Privacy Social Media Social MEdia Marketing Social Networks Twitter Widgets Wireless YouTube-
Archives
Category Archives: Metrics & measurement
A Push Toward Social Media ROI
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading
Posted in Analytics, Metrics & measurement, Social Media
Tagged Analytics, ROI, Social Media Measurement, Social Media ROI
Leave a comment
Enter The Digital Media Performance Score
Last week we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1) Establish clear objectives; and 2) Align a measurement approach according to … Continue reading
Posted in Data Driven, Metrics & measurement
Tagged Analytics, Measurement, Performance Score, Reporting
Leave a comment
The Gray Areas Of Digital Brand Measurement
As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have … Continue reading
Asking The Tough Questions
Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading
The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
Leave a comment
In The Beginning, There Were GRPs
Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still … Continue reading
Posted in Audience, Brands, Metrics & measurement, Modeling, Standards, The Marketing Industry
Tagged comScore, GRP, Media Planning, Nielsen, TRP
Leave a comment
Proxy Metric Ghettos
The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading
