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Category Archives: Interoperability
Enough With The Cloud Already – Long Live The Cloud
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of “the cloud.” For those who don’t care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the … Continue reading
Posted in Connected TV, Content, Interoperability, Trends, TV
Tagged Cloud Computing, Connected TV, Hulu, Internet TV, Netflix, Smart TV, SmartTV, The Cloud
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The Open Graph – or – The Day Everything Changed Forever
With the announcement of the Open Graph, Facebook has once again provided an evolutionary leap for the entire industry. Publishers, brands and consumers alike will benefit from “a smarter, personalized web that gets better with every action taken”, as concisely … Continue reading
Uniformity Across Social & Mobile Applications
Following last week’s DigiDay Social & DigiDay Mobile conferences, I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading
Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets
Tagged Adobe, Interoperability, Mobile marketing, Social Applications, Widgets
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Green Eyed Data Portability
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the … Continue reading
Brand Obama, Social Media And The Biggest Lessons Learned (MediaPost)
This is an article I wrote for MediaPost, published on Jan 26th What an amazing moment in history we have witnessed. I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of … Continue reading
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading
Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV
Tagged Media Mix, Online video, The Pool, Vivaki
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History Was Made – In Politics, Society, Culture…and Online
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and … Continue reading
Posted in Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, Trends, TV
Tagged Data Portability, Facebook Connect, History, Obama, Social Media History
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