Category Archives: Emerging Media

Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

Posted on January 24, 2009 by Jason Heller

I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading →

Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV | Tagged , , , | Leave a comment
Just How Far Can We Push The Dunbar Number?

Just How Far Can We Push The Dunbar Number?

Posted on December 21, 2008 by Jason Heller

I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now… Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only … Continue reading →

Posted in Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 6 Comments

Google Extends Reach Into Games

Posted on October 8, 2008 by Jason Heller

Yesterday Google revealed some new information on the beta testing they have been doing with in-game advertising. Apparently the beta was conducted with Sprint, Sony & eSurance.  include video, sponsorships & integration and extend into social gaming, which means even … Continue reading →

Posted in Emerging Media, Gaming, The Marketing Industry, Trends | Tagged , , | Leave a comment
ScanBuy Comes to Samsung Mobile, Will It Move The QR Needle?

ScanBuy Comes to Samsung Mobile, Will It Move The QR Needle?

Posted on September 26, 2008 by Jason Heller

The short answer – I sure hope so! We need a universal standard and although it does not exist yet, ScanBuy  seems to have the leg up on creating a global standard. They currently read both their proprietary code format … Continue reading →

Posted in Emerging Media, Mobile | Tagged , , , , | 1 Comment
App Store Meet Android Market

App Store Meet Android Market

Posted on September 24, 2008 by Jason Heller

Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us… The industry’s been … Continue reading →

Posted in Emerging Media, Interoperability, Marketing Links, Mobile, Trends, Web2.0, Widgets | Tagged , , , | 1 Comment
Facebook Embraces Video, While NBC Quarantines It

Facebook Embraces Video, While NBC Quarantines It

Posted on August 17, 2008 by Jason Heller

I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading →

Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0 | Tagged , , , , , | 2 Comments
Digital Marketing Round-Up

Digital Marketing Round-Up

Posted on July 7, 2008 by Jason Heller

I decided to add a new posting format to TheDigitalBlur.  The “Digital Marketing Round-Up” will be posted around the end of each month and will be a  combination of short thoughts on issues that I feel will have a big … Continue reading →

Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0 | Tagged , , , , , , , , , , | 1 Comment