Category Archives: Emerging Media

When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Posted on August 31, 2011 by Jason Heller

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading →

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Cracking The QR Code

Cracking The QR Code

Posted on July 20, 2011 by Jason Heller

We are forever tethered to our mobile devices. All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with rich brand or product experiences that provide utility, … Continue reading →

Posted in Emerging Media, Mobile | Tagged , , , , | Leave a comment
Keep Your Eyes on the Trends, But Your Feet on the Ground

Keep Your Eyes on the Trends, But Your Feet on the Ground

Posted on April 15, 2011 by Jason Heller

We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation of digital OOH, the convergence of mobile, social and the … Continue reading →

Posted in Emerging Media, The Marketing Industry, Trends | Tagged , | Leave a comment
Where Digital Marketing Is Heading in 2010

Where Digital Marketing Is Heading in 2010

Posted on January 1, 2010 by Jason Heller

At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading →

Posted in Augmented Reality, Data Driven, Data Portability, Emerging Media, Marketing Links, Mobile, Round Up, Search, Social Media, The Marketing Industry, Trends | Tagged , | 1 Comment
Uniformity Across Social & Mobile Applications

Uniformity Across Social & Mobile Applications

Posted on September 21, 2009 by Jason Heller

Following last week’s DigiDay Social & DigiDay Mobile conferences,  I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading →

Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets | Tagged , , , , | Leave a comment
Is Addressable TV Advertising Finally Here?

Is Addressable TV Advertising Finally Here?

Posted on March 31, 2009 by Jason Heller

Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading →

Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV | Tagged , , , | 1 Comment
DigiDay Mobile & DigiDay Social Conferences

DigiDay Mobile & DigiDay Social Conferences

Posted on March 13, 2009 by Jason Heller

Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room … Continue reading →

Posted in Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged , , , , | Leave a comment