Category Archives: Digital Video

OMMA Global NY Panel: "Competing With Search"?

OMMA Global NY Panel: "Competing With Search"?

Posted on September 19, 2008 by Jason Heller

I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading →

Posted in Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged | 1 Comment

All of My Online Video Dreams Are Coming True This Month

Posted on September 16, 2008 by Jason Heller

Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter! Now on to my point – First TheWB.com launched a pretty much fully baked in-content … Continue reading →

Posted in Content, Digital Entertainment, Digital Video, Social Media, Trends, Uncategorized, Web2.0 | Tagged , , , , , | 2 Comments
Digital Entertainment Content Ecosystem: Birth of A Standard?

Digital Entertainment Content Ecosystem: Birth of A Standard?

Posted on September 15, 2008 by Jason Heller

No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere … Continue reading →

Posted in Content, Digital Entertainment, Digital Video, Interoperability, Trends | Tagged , , | Leave a comment

How Nikon Nailed It

Posted on September 14, 2008 by Jason Heller

As many of you know I’m a double agent -  2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing … Continue reading →

Posted in Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends | Tagged , , , , , , | Leave a comment
The New Online Video Experiment: Fall TV Premiers, Online

The New Online Video Experiment: Fall TV Premiers, Online

Posted on September 8, 2008 by Jason Heller

I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast … Continue reading →

Posted in Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged , , , , , , | 1 Comment
New Online Video Hub on The Block, Revived Brand - The WB

New Online Video Hub on The Block, Revived Brand – The WB

Posted on August 27, 2008 by Jason Heller

Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers … Continue reading →

Posted in Content, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV | 1 Comment
Facebook Embraces Video, While NBC Quarantines It

Facebook Embraces Video, While NBC Quarantines It

Posted on August 17, 2008 by Jason Heller

I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading →

Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0 | Tagged , , , , , | 2 Comments