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Category Archives: Digital Entertainment
The New Online Video Experiment: Fall TV Premiers, Online
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast … Continue reading
Posted in Content, Data Driven, Digital Entertainment, Digital Video, TV
Tagged Hulu.com, Mashup, Online video, The WB, TheWB.com, TV Online, WBlender
1 Comment
New Online Video Hub on The Block, Revived Brand – The WB
Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers … Continue reading
Posted in Content, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV
1 Comment
Facebook Embraces Video, While NBC Quarantines It
I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading
Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video
2 Comments
Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
This is from my MediaPost column published today… I WANT TO MAKE A bold prediction: TV on the Internet. The siloing of online and TV audiences will never work the way networks expect for three simple reasons. 1) The innate … Continue reading
Posted in Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV
Tagged TV on the internet
1 Comment
The Future of Video is Audio … (Text Actually)
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies. I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily … Continue reading
Why Should Digital Marketers Care About the "L-Bar" TV Unit
When I read this piece in MediaPost today, something really interesting dawned on me… First – The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the … Continue reading
8 Predictions for 2008 – You Know I Had To Do It…
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve … Continue reading
Posted in Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets
Tagged 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media
2 Comments
