Category Archives: Datanomics

Tag, You're It

Tag, You’re It

Posted on April 20, 2011 by Jason Heller

When it comes to digital marketing measurement, tags make the world go ’round. The number of tags deployed on marketers’ websites has been increasing faster than the policies in place to manage the flow of data and the applications to … Continue reading →

Posted in Ad Serving, Analytics, Datanomics, Metrics & measurement | Tagged , , | Leave a comment
One Fish, Two Fish - Attribution Modeling

One Fish, Two Fish – Attribution Modeling

Posted on March 22, 2011 by Jason Heller

Attribution modeling is possibly one of the most important topics that gets swept under the carpet or passed over due to it’s complexity, mysticism, and mental and resource intensity. But ignore it at your own peril… Dr. Seuss once said … Continue reading →

Posted in Analytics, Data Driven, Datanomics | Tagged , | Leave a comment
Dear Marketers, You Have an Attribution Problem

Dear Marketers, You Have an Attribution Problem

Posted on October 19, 2010 by Jason Heller

Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are … Continue reading →

Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Modeling | Tagged , , , | 5 Comments
Nielsen Campaign Ratings - Revisiting the GRP

Nielsen Campaign Ratings – Revisiting the GRP

Posted on October 13, 2010 by Jason Heller

I posted a short piece on the latest Nielsen product in the Laredo Group newsletter in response to many agencies wondering what Nielsen’s new Campaign Ratings system means for them. here’s the answer… Mention online GRP’s to a group of … Continue reading →

Posted in Audience, Data Driven, Datanomics, Metrics & measurement, Trends | Tagged , , , | Leave a comment
The Cost of Privacy in Online Advertising

The Cost of Privacy in Online Advertising

Posted on October 6, 2010 by Jason Heller

The Privacy Man cometh. Now it’s time to figure out who is going to payeth! The industry has formally taken a stance to thwart the strong arm of the FTC by enforcing compliance of self regulatory guidelines on data collection … Continue reading →

Posted in Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends | Tagged , , , , , , | 2 Comments
CMO = Chief Modeling Officer

CMO = Chief Modeling Officer

Posted on September 28, 2010 by Jason Heller

Today Ad Age reported that Best Buy is shifting more advertising dollars to TV this holiday season. The consumer electronics giant wouldn’t give exact figures, but it is increasing its spending by a low double- digit percentage. In 2009, it … Continue reading →

Posted in Data Driven, Datanomics, Marketing Links, Metrics & measurement, Modeling, The Marketing Industry, Trends | Tagged , , , | 2 Comments
Networks in DSPs' Clothing

Networks in DSPs' Clothing

Posted on August 16, 2010 by Jason Heller

The increase in buzz and actual growth of the Demand Side Platform (DSP) / Real Time Bidding (RTB) market is not news anymore. The trend of separating audience profiles from media and empowering media buyers  to bid on specific audience … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends | Tagged , , , | 2 Comments