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	<title>The Digital Blur &#187; Datanomics</title>
	<atom:link href="http://www.agilitico.com/blog/category/datanomics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
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		<title>When Data Fails You</title>
		<link>http://www.agilitico.com/blog/2011/10/when-data-fails-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-data-fails-you</link>
		<comments>http://www.agilitico.com/blog/2011/10/when-data-fails-you/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 13:35:30 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Data Strategy]]></category>
		<category><![CDATA[Mathification]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1060</guid>
		<description><![CDATA[Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to &#8230; <a href="http://www.agilitico.com/blog/2011/10/when-data-fails-you/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/10/when-data-fails-you/' addthis:title='When Data Fails You' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/10/when-data-fails-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When It Comes To Ad Tech, There&#8217;s Often No Right Answer</title>
		<link>http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-it-comes-to-ad-tech-theres-often-no-right-answer</link>
		<comments>http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 13:33:21 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad Tech]]></category>
		<category><![CDATA[Ad Technology]]></category>
		<category><![CDATA[Digital Media]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1034</guid>
		<description><![CDATA[Confused about the growing eco-system of marketing technologies and how they impact your business? Don&#8217;t worry, you&#8217;re not alone. By now you are at least considering, if not already testing, how DSP&#8217;s, DMP&#8217;s, dynamic creative optimization, attribution, tag management, and &#8230; <a href="http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/' addthis:title='When It Comes To Ad Tech, There&#8217;s Often No Right Answer' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Operating in Real Time: How Far Away Are We?</title>
		<link>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=operating-in-real-time-how-far-away-are-we</link>
		<comments>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:14:42 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[Digital Leadership]]></category>
		<category><![CDATA[Marketing Innovation]]></category>
		<category><![CDATA[Real Time Marketing]]></category>
		<category><![CDATA[Real-time]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1000</guid>
		<description><![CDATA[Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create &#8230; <a href="http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/' addthis:title='Operating in Real Time: How Far Away Are We?' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Agencies As DMP&#8217;s</title>
		<link>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=agencies-as-dmps</link>
		<comments>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 13:22:04 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Agency Holding Companies]]></category>
		<category><![CDATA[Audience Buying]]></category>
		<category><![CDATA[Data Management Platform]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Xaxis]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=990</guid>
		<description><![CDATA[Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It&#8217;s a logical evolution and has been underway for &#8230; <a href="http://www.agilitico.com/blog/2011/06/agencies-as-dmps/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/agencies-as-dmps/' addthis:title='Agencies As DMP&#8217;s' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here An Algorithm, There An Algorithm</title>
		<link>http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=here-an-algorithm-there-an-algorithm</link>
		<comments>http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/#comments</comments>
		<pubDate>Wed, 25 May 2011 13:15:27 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Exchanges]]></category>
		<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Demand Side Platform]]></category>
		<category><![CDATA[Marketing Technology]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=971</guid>
		<description><![CDATA[Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let&#8217;s put digital marketing technology &#8230; <a href="http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/here-an-algorithm-there-an-algorithm/' addthis:title='Here An Algorithm, There An Algorithm' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media And Creative&#8217;s Relationship Status &#8212; It&#8217;s Complicated</title>
		<link>http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-and-creatives-relationship-status-its-complicated</link>
		<comments>http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/#comments</comments>
		<pubDate>Wed, 04 May 2011 14:25:56 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Agency]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=954</guid>
		<description><![CDATA[Imagine for a moment that media and creative were a couple on Facebook. Let&#8217;s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It&#8217;s Complicated Media: In an Open Relationship The last decade has &#8230; <a href="http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/' addthis:title='Media And Creative&#8217;s Relationship Status &#8212; It&#8217;s Complicated' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/05/media-and-creatives-relationship-status-its-complicated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tag, You&#8217;re It</title>
		<link>http://www.agilitico.com/blog/2011/04/tag-youre-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tag-youre-it</link>
		<comments>http://www.agilitico.com/blog/2011/04/tag-youre-it/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:48:41 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Tag Management]]></category>
		<category><![CDATA[Tags]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=947</guid>
		<description><![CDATA[When it comes to digital marketing measurement, tags make the world go &#8217;round. The number of tags deployed on marketers&#8217; websites has been increasing faster than the policies in place to manage the flow of data and the applications to &#8230; <a href="http://www.agilitico.com/blog/2011/04/tag-youre-it/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/04/tag-youre-it/' addthis:title='Tag, You&#8217;re It' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Fish, Two Fish &#8211; Attribution Modeling</title>
		<link>http://www.agilitico.com/blog/2011/03/one-fish-two-fish-attribution-modeling/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-fish-two-fish-attribution-modeling</link>
		<comments>http://www.agilitico.com/blog/2011/03/one-fish-two-fish-attribution-modeling/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 20:38:49 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Attribution Modeling]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=932</guid>
		<description><![CDATA[Attribution modeling is possibly one of the most important topics that gets swept under the carpet or passed over due to it&#8217;s complexity, mysticism, and mental and resource intensity. But ignore it at your own peril&#8230; Dr. Seuss once said &#8230; <a href="http://www.agilitico.com/blog/2011/03/one-fish-two-fish-attribution-modeling/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/03/one-fish-two-fish-attribution-modeling/' addthis:title='One Fish, Two Fish &#8211; Attribution Modeling' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/03/one-fish-two-fish-attribution-modeling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Marketers, You Have an Attribution Problem</title>
		<link>http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dear-marketers-you-have-an-attribution-problem</link>
		<comments>http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 17:07:42 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Attribution]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Attribution Reporting]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=820</guid>
		<description><![CDATA[Hey direct marketers &#8211; guess what &#8211; you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are &#8230; <a href="http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/' addthis:title='Dear Marketers, You Have an Attribution Problem' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2010/10/dear-marketers-you-have-an-attribution-problem/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Nielsen Campaign Ratings &#8211; Revisiting the GRP</title>
		<link>http://www.agilitico.com/blog/2010/10/nielsen-campaign-ratings-revisiting-the-grp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nielsen-campaign-ratings-revisiting-the-grp</link>
		<comments>http://www.agilitico.com/blog/2010/10/nielsen-campaign-ratings-revisiting-the-grp/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 14:03:59 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Campaign Ratings]]></category>
		<category><![CDATA[Internet Ratings]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Ratings]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=803</guid>
		<description><![CDATA[I posted a short piece on the latest Nielsen product in the Laredo Group newsletter in response to many agencies wondering what Nielsen&#8217;s new Campaign Ratings system means for them. here&#8217;s the answer&#8230; Mention online GRP&#8217;s to a group of &#8230; <a href="http://www.agilitico.com/blog/2010/10/nielsen-campaign-ratings-revisiting-the-grp/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2010/10/nielsen-campaign-ratings-revisiting-the-grp/' addthis:title='Nielsen Campaign Ratings &#8211; Revisiting the GRP' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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