Category Archives: Datanomics

Achieving Simplicity From Complexity

Achieving Simplicity From Complexity

Posted on February 28, 2012 by Jason Heller

"Simplicity is the ultimate sophistication."– Leonardo da Vinci We are all familiar with the old adage “less is more.” Yet there is only a half-truth in that statement. The consumer journey has become more complex. The strategies that drive how … Continue reading →

Posted in Data Driven, Datanomics, Leadership, Marketing Operations, Process, Professional Development, Strategy | Tagged , , , | Leave a comment
When Data Fails You

When Data Fails You

Posted on October 12, 2011 by Jason Heller

Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading →

Posted in Data Driven, Datanomics, Process, Strategy | Tagged , , | Leave a comment
When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Posted on August 31, 2011 by Jason Heller

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading →

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Operating in Real Time: How Far Away Are We?

Operating in Real Time: How Far Away Are We?

Posted on July 13, 2011 by Jason Heller

Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading →

Posted in Analytics, Data Driven, Datanomics, Digital Marketing Operations, Leadership, Trends | Tagged , , , , | Leave a comment
Agencies As DMP's

Agencies As DMP’s

Posted on June 29, 2011 by Jason Heller

Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading →

Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends | Tagged , , , , , , | Leave a comment
Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Posted on May 25, 2011 by Jason Heller

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | Leave a comment
Media And Creative's Relationship Status -- It's Complicated

Media And Creative’s Relationship Status — It’s Complicated

Posted on May 4, 2011 by Jason Heller

Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading →

Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , | Leave a comment