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	<title>The Digital Blur &#187; Data Driven</title>
	<atom:link href="http://www.agilitico.com/blog/category/data-driven/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
	<lastBuildDate>Wed, 01 Feb 2012 14:42:07 +0000</lastBuildDate>
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		<title>Enter The Digital Media Performance Score</title>
		<link>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enter-the-digital-media-performance-score</link>
		<comments>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:23:28 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Performance Score]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1112</guid>
		<description><![CDATA[&#160; Last week&#160;we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1)&#160;&#160; Establish clear objectives; and 2)&#160;&#160; Align a measurement approach according to &#8230; <a href="http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/' addthis:title='Enter The Digital Media Performance Score' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gray Areas Of Digital Brand Measurement</title>
		<link>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-gray-areas-of-digital-brand-measurement</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:20:59 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Health]]></category>
		<category><![CDATA[Branding Effectiveness]]></category>
		<category><![CDATA[Digital Branding]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1108</guid>
		<description><![CDATA[As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/' addthis:title='The Gray Areas Of Digital Brand Measurement' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asking The Tough Questions</title>
		<link>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asking-the-tough-questions</link>
		<comments>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:12:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Programmatic Media Buying]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1095</guid>
		<description><![CDATA[Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions &#8230; <a href="http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/' addthis:title='Asking The Tough Questions' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO &#8211; The Chief Modeling Officer</title>
		<link>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cmo-the-chief-modeling-officer</link>
		<comments>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 13:23:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1069</guid>
		<description><![CDATA[In theory, I love it when digital budgets get cut. No, really, I&#8217;m not crazy. Of course, the budget cuts need to be data-driven decisions &#8212; supported by sophisticated media mix models that predict the impact and outcome of media &#8230; <a href="http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/' addthis:title='CMO &#8211; The Chief Modeling Officer' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Data Fails You</title>
		<link>http://www.agilitico.com/blog/2011/10/when-data-fails-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-data-fails-you</link>
		<comments>http://www.agilitico.com/blog/2011/10/when-data-fails-you/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 13:35:30 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Data Strategy]]></category>
		<category><![CDATA[Mathification]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1060</guid>
		<description><![CDATA[Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to &#8230; <a href="http://www.agilitico.com/blog/2011/10/when-data-fails-you/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/10/when-data-fails-you/' addthis:title='When Data Fails You' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Assumptions Are Killing Your Digital Marketing Strategies</title>
		<link>http://www.agilitico.com/blog/2011/09/assumptions-are-killing-your-digital-marketing-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=assumptions-are-killing-your-digital-marketing-strategies</link>
		<comments>http://www.agilitico.com/blog/2011/09/assumptions-are-killing-your-digital-marketing-strategies/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 13:24:03 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[Predictive]]></category>
		<category><![CDATA[Reactive]]></category>
		<category><![CDATA[Real Time Marketing]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1052</guid>
		<description><![CDATA[A few months back I wrote a piece titled &#34;Operating in Real Time: How Far Away Are We?&#34; I must have struck a nerve with the concept of real-time marketing because I received an inbox full of email and tweets &#8230; <a href="http://www.agilitico.com/blog/2011/09/assumptions-are-killing-your-digital-marketing-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/09/assumptions-are-killing-your-digital-marketing-strategies/' addthis:title='Assumptions Are Killing Your Digital Marketing Strategies' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/09/assumptions-are-killing-your-digital-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When It Comes To Ad Tech, There&#8217;s Often No Right Answer</title>
		<link>http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-it-comes-to-ad-tech-theres-often-no-right-answer</link>
		<comments>http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 13:33:21 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Consolidation]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad Tech]]></category>
		<category><![CDATA[Ad Technology]]></category>
		<category><![CDATA[Digital Media]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1034</guid>
		<description><![CDATA[Confused about the growing eco-system of marketing technologies and how they impact your business? Don&#8217;t worry, you&#8217;re not alone. By now you are at least considering, if not already testing, how DSP&#8217;s, DMP&#8217;s, dynamic creative optimization, attribution, tag management, and &#8230; <a href="http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/when-it-comes-to-ad-tech-theres-often-no-right-answer/' addthis:title='When It Comes To Ad Tech, There&#8217;s Often No Right Answer' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Operating in Real Time: How Far Away Are We?</title>
		<link>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=operating-in-real-time-how-far-away-are-we</link>
		<comments>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:14:42 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[Digital Leadership]]></category>
		<category><![CDATA[Marketing Innovation]]></category>
		<category><![CDATA[Real Time Marketing]]></category>
		<category><![CDATA[Real-time]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1000</guid>
		<description><![CDATA[Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create &#8230; <a href="http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/' addthis:title='Operating in Real Time: How Far Away Are We?' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/07/operating-in-real-time-how-far-away-are-we/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Agencies As DMP&#8217;s</title>
		<link>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=agencies-as-dmps</link>
		<comments>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 13:22:04 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Agency Holding Companies]]></category>
		<category><![CDATA[Audience Buying]]></category>
		<category><![CDATA[Data Management Platform]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Xaxis]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=990</guid>
		<description><![CDATA[Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It&#8217;s a logical evolution and has been underway for &#8230; <a href="http://www.agilitico.com/blog/2011/06/agencies-as-dmps/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/agencies-as-dmps/' addthis:title='Agencies As DMP&#8217;s' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proxy Metric Ghettos</title>
		<link>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proxy-metric-ghettos</link>
		<comments>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:45:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Econometric]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>
		<category><![CDATA[Proxy Metrics]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=981</guid>
		<description><![CDATA[The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife &#8230; <a href="http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/' addthis:title='Proxy Metric Ghettos' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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