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Category Archives: Content
Green Eyed Data Portability
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the … Continue reading
Niche Magazine Consolidation – Scuba Diving
Via the JasonHeller.com blog Many readers of this particular blog may not be aware of my dual lifestyle. One part marketing maven, one part commercial photographer and adventurer. Today is one of the rare times where my two lives have … Continue reading
Posted in Consolidation, Content, Photography Links, Trends
Tagged Media Consolidation, Niche Media, Print Media, Scuba Diving, Sport Diver
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YouTube, The New Search Powerhouse?
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries … Continue reading
Posted in Content, Digital Entertainment, Digital Video, Search, Trends
Tagged Google ads, Video Advertising, YouTube, YouTUbe Advertising
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OMMA Global NY Panel: "Competing With Search"?
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading
All of My Online Video Dreams Are Coming True This Month
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter! Now on to my point – First TheWB.com launched a pretty much fully baked in-content … Continue reading
Digital Entertainment Content Ecosystem: Birth of A Standard?
No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere … Continue reading
How Nikon Nailed It
As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing … Continue reading
Posted in Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends
Tagged Blogging, Chase Jarvis, D90, Nikon, Photography Links, Video, Video Blog
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