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Category Archives: Content
The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
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Digital Experiences Are Redefining Brands
Has your company augmented its brand strategy or brand positioning within the last three years? If not, you may want to drop everything and add this as a priority on your marketing calendar for early 2012. Now is the time … Continue reading
Posted in Brands, Content, Trends
Tagged brand strategy, Consumer Engagement, content marketing, engagement marketing
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Enough With The Cloud Already – Long Live The Cloud
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of “the cloud.” For those who don’t care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the … Continue reading
Posted in Connected TV, Content, Interoperability, Trends, TV
Tagged Cloud Computing, Connected TV, Hulu, Internet TV, Netflix, Smart TV, SmartTV, The Cloud
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Content is Currency – How Wealthy is Your Brand?
Today content is a much more valuable currency than ever before, and if you haven’t ingrained this fundamental principle into your DNA yet, you’d better wake up and get moving… Read my complete article on content in the attention economy … Continue reading
Posted in Content, Social Media
Tagged Consumer Engagement, Content, Content Currency, Social Media
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Rich and Social: No Not Paris Hilton
Amid the constant barrage of last week’s industry news, there were two particular announcements that stood out from the rest. Both were creative related (albeit one is actually more of a social graph story). For the first time in a … Continue reading
Posted in Content, Creative, Social Media
Tagged Like Button, Open Graph, Pictela, Rich Media
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Content Is More Than King – Content is Currency
Most people don’t realize that I started my career in the music industry. Prior to my ventures in the digital marketing industry, I founded and managed a couple of independent labels and also ran a division of one of the … Continue reading
Posted in Content, Search, Social Media
Tagged Content, Content is Currency, Content is King, Content Strategy, Social Media
9 Comments
Uniformity Across Social & Mobile Applications
Following last week’s DigiDay Social & DigiDay Mobile conferences, I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading
Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets
Tagged Adobe, Interoperability, Mobile marketing, Social Applications, Widgets
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