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Category Archives: Consolidation
When It Comes To Ad Tech, There’s Often No Right Answer
Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading
AGILITI at Internet Week
If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading
Posted in Consolidation, Digital Entertainment, Digital Video, Social Media
Tagged Advertising Week, Online video, Social Media
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Niche Magazine Consolidation – Scuba Diving
Via the JasonHeller.com blog Many readers of this particular blog may not be aware of my dual lifestyle. One part marketing maven, one part commercial photographer and adventurer. Today is one of the rare times where my two lives have … Continue reading
Posted in Consolidation, Content, Photography Links, Trends
Tagged Media Consolidation, Niche Media, Print Media, Scuba Diving, Sport Diver
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Microsoft, WPP, Avenue A, Open Ad Stream – Oh My!
As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized
Tagged Ad Agency, aQuantive, Avenue A, Digital Agency, Microsoft, WPP
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IPG's "Media Brands" Leverages The Aggregatation of Media Services Groups
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends
Tagged Agencies, Agency Services, Interpublic, IPG, Media Brands
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Digital Marketing Round-Up
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big … Continue reading
Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki
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Do Advertisers or Agencies Want Their G-TV?
Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends, TV, Uncategorized
Tagged Agencies, Collaboration, Coopetition, Google TV
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