Category Archives: Brands

The Gray Areas Of Digital Brand Measurement

Posted on January 27, 2012 by Jason Heller

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have … Continue reading →

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CMO – The Chief Modeling Officer

Posted on October 26, 2011 by Jason Heller

In theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions — supported by sophisticated media mix models that predict the impact and outcome of media … Continue reading →

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Digital Experiences Are Redefining Brands

Posted on October 4, 2011 by Jason Heller

Has your company augmented its brand strategy or brand positioning within the last three years? If not, you may want to drop everything and add this as a priority on your marketing calendar for early 2012. Now is the time … Continue reading →

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In The Beginning, There Were GRPs

Posted on August 10, 2011 by Jason Heller

Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still … Continue reading →

Posted in Audience, Brands, Metrics & measurement, Modeling, Standards, The Marketing Industry | Tagged , , , , | Leave a comment

Proxy Metric Ghettos

Posted on June 15, 2011 by Jason Heller

The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading →

Posted in Agencies, Analytics, Brands, Client/Agency Therapy, Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , , , | Leave a comment

Being Busy Versus Being Productive

Posted on June 1, 2011 by Jason Heller

The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. … Continue reading →

Posted in Agencies, Brands, Client/Agency Therapy, Society & Culture, Success, The Marketing Industry | Tagged , , , , | 1 Comment

The Secret of Success is Not a Secret

Posted on January 30, 2011 by Jason Heller

If you asked a number of successful entrepreneurs and senior executives the secret to their success, you’d hear some common themes to their answers. It’s amazing how much common sense, persistence, and passion contribute to success (both for a business … Continue reading →

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