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Category Archives: Behavioral Targeting
OMMA Global NY Panel: "Competing With Search"?
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading
Convergence Is In The Eye Of The Beholder
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and … Continue reading
8 Predictions for 2008 – You Know I Had To Do It…
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve … Continue reading
Posted in Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets
Tagged 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media
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Beacons and Fans and Facebook, Oh My!
With a current valuation hovering north of $15 billion, Facebook’s positioning to back into that valuation will be an interesting unfolding of events, beginning with this week’s big announcement to agencies in New York. Facebook kicked off the beginning of … Continue reading
Posted in Behavioral Targeting, Data Driven, Social Media, Trends
Tagged Beacon, Facebook, MySpace, Social Media, Social Networks, SocialAds
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