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Category Archives: Behavioral Targeting
Here An Algorithm, There An Algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading
The Cost of Privacy in Online Advertising
The Privacy Man cometh. Now it’s time to figure out who is going to payeth! The industry has formally taken a stance to thwart the strong arm of the FTC by enforcing compliance of self regulatory guidelines on data collection … Continue reading
Networks in DSPs' Clothing
The increase in buzz and actual growth of the Demand Side Platform (DSP) / Real Time Bidding (RTB) market is not news anymore. The trend of separating audience profiles from media and empowering media buyers to bid on specific audience … Continue reading
Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends
Tagged Ad Exchanges, Demand Side Platform, DSP, Yield Optimization
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The Open Graph – or – The Day Everything Changed Forever
With the announcement of the Open Graph, Facebook has once again provided an evolutionary leap for the entire industry. Publishers, brands and consumers alike will benefit from “a smarter, personalized web that gets better with every action taken”, as concisely … Continue reading
The Privacy Man Cometh
While the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards, has existed since 1999, its policies and lack of ubiquitous participation … Continue reading
Posted in Behavioral Targeting, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Behavioral Targeting, FTC, IAB, Privacy, Self Regulation
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OMMA Ad Networks Panel
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading
Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends
Tagged Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising
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The Era of The Data Exchange
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the … Continue reading
