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	<title>The Digital Blur &#187; Agencies</title>
	<atom:link href="http://www.agilitico.com/blog/category/agencies/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
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		<title>Refining Processes For The Changing Digital World</title>
		<link>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=refining-processes-for-the-changing-digital-world</link>
		<comments>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 13:44:51 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Digital Process]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1028</guid>
		<description><![CDATA[Digital marketing is becoming more complex by the day. Most marketers and agencies alike get mediocre grades when it comes to creating an efficient and effective workflow to manage this complexity. Everybody acknowledges process. It&#8217;s an unsexy topic, but vital &#8230; <a href="http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/' addthis:title='Refining Processes For The Changing Digital World' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/08/refining-processes-for-the-changing-digital-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Agencies As DMP&#8217;s</title>
		<link>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=agencies-as-dmps</link>
		<comments>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 13:22:04 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Datanomics]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Agency Holding Companies]]></category>
		<category><![CDATA[Audience Buying]]></category>
		<category><![CDATA[Data Management Platform]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Xaxis]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=990</guid>
		<description><![CDATA[Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It&#8217;s a logical evolution and has been underway for &#8230; <a href="http://www.agilitico.com/blog/2011/06/agencies-as-dmps/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/agencies-as-dmps/' addthis:title='Agencies As DMP&#8217;s' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/06/agencies-as-dmps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proxy Metric Ghettos</title>
		<link>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proxy-metric-ghettos</link>
		<comments>http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:45:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Econometric]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>
		<category><![CDATA[Proxy Metrics]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=981</guid>
		<description><![CDATA[The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife &#8230; <a href="http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/proxy-metric-ghettos/' addthis:title='Proxy Metric Ghettos' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Busy Versus Being Productive</title>
		<link>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=being-busy-versus-being-productive</link>
		<comments>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 14:28:26 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[busy]]></category>
		<category><![CDATA[busyness]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=974</guid>
		<description><![CDATA[The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. &#8230; <a href="http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/' addthis:title='Being Busy Versus Being Productive' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/06/being-busy-versus-being-productive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Three Ways Clients Can Fix Agency Relationships</title>
		<link>http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-three-ways-clients-can-fix-agency-relationships</link>
		<comments>http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/#comments</comments>
		<pubDate>Wed, 18 May 2011 13:04:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Client Agency Relationship]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=963</guid>
		<description><![CDATA[Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. &#8230; <a href="http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/' addthis:title='Top Three Ways Clients Can Fix Agency Relationships' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/05/top-three-ways-clients-can-fix-agency-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Three Ways Agencies Can Fix Client Relationships</title>
		<link>http://www.agilitico.com/blog/2011/05/top-three-ways-agencies-can-fix-client-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-three-ways-agencies-can-fix-client-relationships</link>
		<comments>http://www.agilitico.com/blog/2011/05/top-three-ways-agencies-can-fix-client-relationships/#comments</comments>
		<pubDate>Wed, 11 May 2011 13:05:02 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Digital Agencies]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=958</guid>
		<description><![CDATA[Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. While clients certainly share some of the responsibility for less-than-stellar agency &#8230; <a href="http://www.agilitico.com/blog/2011/05/top-three-ways-agencies-can-fix-client-relationships/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/05/top-three-ways-agencies-can-fix-client-relationships/' addthis:title='Top Three Ways Agencies Can Fix Client Relationships' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/05/top-three-ways-agencies-can-fix-client-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Truth in Advertising? &#8211; The Online Spin</title>
		<link>http://www.agilitico.com/blog/2011/03/truth-in-advertising-the-online-spin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=truth-in-advertising-the-online-spin</link>
		<comments>http://www.agilitico.com/blog/2011/03/truth-in-advertising-the-online-spin/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 02:31:33 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Standards]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[MediaPost]]></category>
		<category><![CDATA[Online Spin]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=916</guid>
		<description><![CDATA[This week kicks off my weekly column in MediaPost&#8217;s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled &#8220;Truth in Advertising?&#8220;. The focus of the &#8230; <a href="http://www.agilitico.com/blog/2011/03/truth-in-advertising-the-online-spin/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/03/truth-in-advertising-the-online-spin/' addthis:title='Truth in Advertising? &#8211; The Online Spin' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Agencies Should Adopt an Honesty Policy</title>
		<link>http://www.agilitico.com/blog/2011/03/honest-agencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=honest-agencies</link>
		<comments>http://www.agilitico.com/blog/2011/03/honest-agencies/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 12:02:01 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[agency problems]]></category>
		<category><![CDATA[Agency process]]></category>
		<category><![CDATA[Agency Structure]]></category>
		<category><![CDATA[Honesty]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=912</guid>
		<description><![CDATA[It&#8217;s amazing sometimes how scary it is for agencies to be honest with their clients. Discussing account staffing changes, mistakes or honest oversights that were made, and even market factors that are beyond the agency&#8217;s control, seem to be topics &#8230; <a href="http://www.agilitico.com/blog/2011/03/honest-agencies/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/03/honest-agencies/' addthis:title='Agencies Should Adopt an Honesty Policy' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 5 Attributes of Successful Partnerships</title>
		<link>http://www.agilitico.com/blog/2011/02/top-5-attributes-of-successful-partnerships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-attributes-of-successful-partnerships</link>
		<comments>http://www.agilitico.com/blog/2011/02/top-5-attributes-of-successful-partnerships/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 15:41:37 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[business relationships]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[partnerships]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=887</guid>
		<description><![CDATA[I&#8217;ve been thinking a lot about &#8220;partnerships&#8221; lately. We tend to throw that word around freely, and I&#8217;d posit that it has even become a buzz word among agencies and clients. But partnership IS a powerful concept and in today&#8217;s &#8230; <a href="http://www.agilitico.com/blog/2011/02/top-5-attributes-of-successful-partnerships/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/02/top-5-attributes-of-successful-partnerships/' addthis:title='Top 5 Attributes of Successful Partnerships' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Agency Organizational Challenges</title>
		<link>http://www.agilitico.com/blog/2011/01/top-10-agency-organizational-challenges/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-10-agency-organizational-challenges</link>
		<comments>http://www.agilitico.com/blog/2011/01/top-10-agency-organizational-challenges/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 17:45:20 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client/Agency Therapy]]></category>

		<guid isPermaLink="false">http://thedigitalblur.com/?p=859</guid>
		<description><![CDATA[The main objective of the Client / Agency Therapy series is to help address some of the fundamental causes behind the changing client-agency relationship, and to offer some insight and guidance that can facilitate more productive relationships. Even at digital &#8230; <a href="http://www.agilitico.com/blog/2011/01/top-10-agency-organizational-challenges/">Continue reading <span class="meta-nav">&#8594;</span></a><div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.agilitico.com/blog/2011/01/top-10-agency-organizational-challenges/' addthis:title='Top 10 Agency Organizational Challenges' ><a class="addthis_button_stumbleupon"></a><a class="addthis_button_facebook"></a><a class="addthis_button_twitter"></a><a class="addthis_button_mailto"></a><a class="addthis_button_google_plusone"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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