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Category Archives: Agencies
Refining Processes For The Changing Digital World
Digital marketing is becoming more complex by the day. Most marketers and agencies alike get mediocre grades when it comes to creating an efficient and effective workflow to manage this complexity. Everybody acknowledges process. It’s an unsexy topic, but vital … Continue reading
Agencies As DMP’s
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading
Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends
Tagged Agency Holding Companies, Audience Buying, Data Management Platform, DMP, Targeting, WPP, Xaxis
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Proxy Metric Ghettos
The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading
Being Busy Versus Being Productive
The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. … Continue reading
Posted in Agencies, Brands, Client/Agency Therapy, Society & Culture, Success, The Marketing Industry
Tagged busy, busyness, priorities, process, success
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Top Three Ways Clients Can Fix Agency Relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading
Top Three Ways Agencies Can Fix Client Relationships
Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. While clients certainly share some of the responsibility for less-than-stellar agency … Continue reading
Posted in Agencies, Client/Agency Therapy, Strategy
Tagged Agencies, Clients, Digital Agencies, Strategy
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Truth in Advertising? – The Online Spin
This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading
Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged MediaPost, Online Spin
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