Category Archives: Ad Serving

The Era of The Data Exchange

The Era of The Data Exchange

Posted on September 25, 2008 by Jason Heller

As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the … Continue reading →

Posted in Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged , , , , , , | 4 Comments
OMMA Global NY Panel: "Competing With Search"?

OMMA Global NY Panel: "Competing With Search"?

Posted on September 19, 2008 by Jason Heller

I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading →

Posted in Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged | 1 Comment
Multiple Attribution Protocol - Continued

Multiple Attribution Protocol – Continued

Posted on July 26, 2008 by Jason Heller

I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged , , , , | 1 Comment
A New Era In Analytics Is Finally Upon Us

A New Era In Analytics Is Finally Upon Us

Posted on July 17, 2008 by Jason Heller

I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics. Why is there a resounding silence and echo when I say that? Why is the industry … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged , , , , , , | 3 Comments