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Author Archives: Jason Heller
When A Mobile App Is More Than An App
If your brand doesn't have a mobile app, you've at least considered it by now. Of course, a branded app isn't for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to … Continue reading
Posted in Mobile
Tagged Android, Epic Mix, iPhone, Mobile app, Risk, Vail Resorts, Vulnerability
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Asking The Tough Questions
Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading
Your Most Valuable Digital Asset For 2012
In an industry where the only headlines that eclipse the latest and greatest marketing technology is the next newly funded technology, it’s easy to lose sight of the most valuable asset within each of our organizations: our people. It may … Continue reading
Posted in Digital Marketing Operations
Tagged Digital Asset, Human Element, Human Resources
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Reports Of The Death Of The Campaign Have Been Greatly Exaggerated
We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading
Posted in Social Media, Strategy, The Marketing Industry
Tagged Ad Campaign, Campaigns
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The Impact Of Leadership Vs. Management On The Client/Agency Relationship
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate. Last month I moderated a session at ad:tech titled “The Happy Brand/Agency Marriage.” It was a great discussion of issues that fueled … Continue reading
Top Tips for a Successful Digital Holiday Season
It’s that time of year again. Retailers have been planning the following six weeks for the last 46. If you just started holiday planning over the last few weeks, you’re probably too late to make the biggest impact for holiday … Continue reading
Posted in E-commerce, Trends
Tagged Black Friday, Cyber Monday, Free Shipping Day, Green Monday, Holiday, Holiday 2011
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The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
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