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Author Archives: Jason Heller
Big data leaders have data driven DNA
McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest … Continue reading
What It Means to Be the Client of the Future
As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of … Continue reading
Posted in Agencies, Brands, Change, Client/Agency Therapy, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Strategy, The Marketing Industry
Tagged Change Management, Digital Marketing Operations, Digital Strategy, Digital Transformation, marketing operations
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Facebook Graph Search and the Power of Discoverability
The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading
Posted in Search, Social Media, Trends
Tagged Discoverability, Facebook, Graph Search
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Helping Customers Buy, Rather Than Selling to Them
Can a subtle shift in mindset result in smarter and more effective marketing? Today's connected and empowered consumer has immediate access to reviews, price comparisons, and any other information needed to make informed purchasing decisions and brand selections. The rate … Continue reading
Forget about social business – become a digital business
The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now. While it was Dachis Group that coined the … Continue reading
Future Trend: Price vs. Personality
This is not a 2013 prediction, but rather, the first articulation of a trend that I'm predicting for the future about what brands will mean to the evolving connected and empowered consumer in the coming years. I've been discussing some … Continue reading
Posted in Change, Digital Marketing Operations, Emerging Media, Mobile, Social Media, Trends
Tagged Brand Equity, Brand Positioning, brand strategy, Four P's, Marketing, Personality, Price
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