Author Archives: Jason Heller

A Push Toward Social Media ROI

Posted on February 21, 2012 by Jason Heller

As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading →

Posted in Analytics, Metrics & measurement, Social Media | Tagged , , , | Leave a comment

Fostering Digital Innovation

Posted on February 14, 2012 by Jason Heller

Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas. So what’s holding your team back? The answer … Continue reading →

Posted in Client/Agency Therapy, Leadership, Marketing Operations, Professional Development, Strategy | Tagged , , , , | Leave a comment

Rallying The Digital Troops FTW

Posted on February 7, 2012 by Jason Heller

In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at times ridiculous demands on our time and energy. Every agency exec, account supervisor or client … Continue reading →

Posted in Leadership, Marketing Operations, Process, Professional Development, Strategy, Success | Tagged , , | Leave a comment

Enter The Digital Media Performance Score

Posted on February 1, 2012 by Jason Heller

  Last week we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1)   Establish clear objectives; and 2)   Align a measurement approach according to … Continue reading →

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The Gray Areas Of Digital Brand Measurement

Posted on January 27, 2012 by Jason Heller

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have … Continue reading →

Posted in Brands, Data Driven, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment

The Great Digital Debate

Posted on January 18, 2012 by Jason Heller

Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and … Continue reading →

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When A Mobile App Is More Than An App

Posted on January 11, 2012 by Jason Heller

If your brand doesn't have a mobile app, you've at least considered it by now. Of course, a branded app isn't for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to … Continue reading →

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