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Category Archives: Agencies
Agency Reality Check
Agencies behold! Today I ask you to look in the mirror and ask yourself one simple question. “Are you proud and confident of your digital services, or are you faking the funk?” If you are truly proud of your digital … Continue reading
Posted in Agencies, Standards, Trends
Tagged Agencies, Back to Basics, Digital Media
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Commoditizing Valuable Service- "We Didn't Budget For This"
Agencies have become commoditized. To a degree many may have deserved it. But a good strategically minded agency is a good partner and needs to be treated as such. Commoditized agencies have no problem doing spec work, or bowing to clients’ … Continue reading
To GRP Or Not To GRP?
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading
Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry
Tagged Digital Media, GRP, iGRP, Laredo Group, Online Advertising
4 Comments
Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately … Continue reading
Posted in Agencies, Social Media, Standards, The Marketing Industry, Trends
Tagged Email
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Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile
Tagged Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom
2 Comments
OMMA Ad Networks Panel
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading
Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends
Tagged Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising
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"E" For Efficiency … Well, One Day We'll Get There
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant … Continue reading
Posted in Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends
Tagged Guidelines, IAB, Online Advertising, Standards
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