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Category Archives: Agencies
Truth in Advertising? – The Online Spin
This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading
Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends
Tagged MediaPost, Online Spin
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Agencies Should Adopt an Honesty Policy
It’s amazing sometimes how scary it is for agencies to be honest with their clients. Discussing account staffing changes, mistakes or honest oversights that were made, and even market factors that are beyond the agency’s control, seem to be topics … Continue reading
Posted in Agencies, Client/Agency Therapy
Tagged agency problems, Agency process, Agency Structure, Honesty
1 Comment
Top 5 Attributes of Successful Partnerships
I’ve been thinking a lot about “partnerships” lately. We tend to throw that word around freely, and I’d posit that it has even become a buzz word among agencies and clients. But partnership IS a powerful concept and in today’s … Continue reading
Posted in Agencies, Client/Agency Therapy
Tagged business relationships, partners, partnership, partnerships
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Top 10 Agency Organizational Challenges
The main objective of the Client / Agency Therapy series is to help address some of the fundamental causes behind the changing client-agency relationship, and to offer some insight and guidance that can facilitate more productive relationships. Even at digital … Continue reading
Posted in Agencies, Client/Agency Therapy
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Client/Agency Therapy
Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading
Dear Marketers, You Have an Attribution Problem
Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Modeling
Tagged Analytics, Attribution, Attribution Modeling, Attribution Reporting
5 Comments
The Agency is Dead, Long Live the Agency
There has been a lot of talk over the last couple of years about how the “agency model is broken”. While a sexy headline for marketing trades, and a great scapegoat for clients, I find this phrase a gross misrepresentation … Continue reading
Posted in Agencies, The Marketing Industry, Trends
Tagged Ad Agencies, advertising, Agency Model, Client Agency Relationship
9 Comments
