Category Archives: Ad Networks

Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Posted on May 25, 2011 by Jason Heller

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | 2 Comments
Networks in DSPs' Clothing

Networks in DSPs' Clothing

Posted on August 16, 2010 by Jason Heller

The increase in buzz and actual growth of the Demand Side Platform (DSP) / Real Time Bidding (RTB) market is not news anymore. The trend of separating audience profiles from media and empowering media buyers  to bid on specific audience … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends | Tagged , , , | 2 Comments
Mass Media Style - Online

Mass Media Style – Online

Posted on November 11, 2008 by Jason Heller

Believe None of What You Hear & Half of What You See… I don’t want to come off as negative or a holier-than-thou jerk, because I’m neither of those things - but seriously folks, some of the press releases that come … Continue reading →

Posted in Ad Networks, Audience, The Marketing Industry, Trends | Tagged , , , , , , | 2 Comments
OMMA Ad Networks Panel

OMMA Ad Networks Panel

Posted on November 7, 2008 by Jason Heller

Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading →

Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged , , , , | Leave a comment