Category Archives: Ad Exchanges

Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Posted on May 25, 2011 by Jason Heller

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | 2 Comments
DSP = Does Something Probably

DSP = Does Something Probably

Posted on February 28, 2011 by Jason Heller

Demand Side Platforms are all the rage these days, but for those who have really delved into testing multiple DSP’s, there’s a big promise that is currently not being fulfilled. Don’t get me wrong, I’m a fan and believe in … Continue reading →

Posted in Ad Exchanges, Audience, DSP | Tagged , , , | Leave a comment
Networks in DSPs' Clothing

Networks in DSPs' Clothing

Posted on August 16, 2010 by Jason Heller

The increase in buzz and actual growth of the Demand Side Platform (DSP) / Real Time Bidding (RTB) market is not news anymore. The trend of separating audience profiles from media and empowering media buyers  to bid on specific audience … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends | Tagged , , , | 2 Comments