Monthly Archives: September 2009

Mobile Payments, Coming To an iPhone Near You

Posted on September 24, 2009 by Jason Heller

Aren’t the constant glimpses of the future in our everyday lives awesome. I just downloaded the new Starbucks applications on my iPhone and caught one of those glimpses.  Note: I’m not sure why they split these apps into two, I was … Continue reading →

Posted in Mobile, Widgets | Tagged , , , , , | 1 Comment

Uniformity Across Social & Mobile Applications

Posted on September 21, 2009 by Jason Heller

Following last week’s DigiDay Social & DigiDay Mobile conferences,  I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading →

Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets | Tagged , , , , | Leave a comment

Commoditizing Valuable Service- "We Didn't Budget For This"

Posted on September 19, 2009 by Jason Heller

Agencies have become commoditized. To a degree many may have deserved it. But a good strategically minded agency is a good partner and needs to be treated as such. Commoditized agencies have no problem doing spec work, or bowing to clients’ … Continue reading →

Posted in Agencies, The Marketing Industry | Tagged , , | 1 Comment