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Monthly Archives: July 2009
United Airlines Breaks Guitars, Can Social Media Fix Them?
In a moment of David v. Goliath glory, a United Airlines passenger, David Carroll of the Canadian folk band Sons of Maxwell, has become an interesting thorn in the side of United’s marketing department after his revenge video goes viral … Continue reading
Posted in PR, Social Media, The Marketing Industry, Trends, Viral Marketing
Tagged Airline Industry, Airlines, Customer Service, Damage Control, PR, Social Media, United Breaks Guitars
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The Privacy Man Cometh
While the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards, has existed since 1999, its policies and lack of ubiquitous participation … Continue reading
Posted in Behavioral Targeting, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Behavioral Targeting, FTC, IAB, Privacy, Self Regulation
1 Comment
