Monthly Archives: April 2009

To GRP Or Not To GRP?

To GRP Or Not To GRP?

Posted on April 29, 2009 by Jason Heller

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading →

Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged , , , , | 4 Comments
Green Eyed Data Portability

Green Eyed Data Portability

Posted on April 22, 2009 by Jason Heller

Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the … Continue reading →

Posted in Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged , , , , , , | 1 Comment