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Monthly Archives: March 2009
Is Addressable TV Advertising Finally Here?
Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading
Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV
Tagged Addressable TV, Canoe Ventures, Interactive Television, iTV
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What Digital Media Can Learn From The 2009 Upfronts
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading
Posted in Digital Video, Standards, The Marketing Industry, Trends, TV
Tagged 2009 Upfronts, Media Upfronts, TV Upfronts
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DigiDay Mobile & DigiDay Social Conferences
Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room … Continue reading
Posted in Conferences, Emerging Media, Events, Mobile, Social Media, Trends
Tagged DigiDay, DigiDay Mobile, DigiDay Social, Mobile marketing, Social Media
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Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately … Continue reading
Posted in Agencies, Social Media, Standards, The Marketing Industry, Trends
Tagged Email
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