Monthly Archives: March 2009

Is Addressable TV Advertising Finally Here?

Posted on March 31, 2009 by Jason Heller

Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading →

Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV | Tagged , , , | 1 Comment

What Digital Media Can Learn From The 2009 Upfronts

Posted on March 16, 2009 by Jason Heller

For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire  media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading →

Posted in Digital Video, Standards, The Marketing Industry, Trends, TV | Tagged , , | 1 Comment

DigiDay Mobile & DigiDay Social Conferences

Posted on March 13, 2009 by Jason Heller

Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room … Continue reading →

Posted in Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged , , , , | Leave a comment

Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!

Posted on March 10, 2009 by Jason Heller

Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately … Continue reading →

Posted in Agencies, Social Media, Standards, The Marketing Industry, Trends | Tagged | Leave a comment