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Monthly Archives: February 2009
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile
Tagged Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom
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Top 5 Tips For Not Abusing Your First Soapbox
You have heard a millions times by now that social media provides consumers (also know as “people”) with more control than ever before. The increase of control and organic growth created environments with little to no formal rules, for any of the 100+ million participants around … Continue reading
