Monthly Archives: November 2008

Elf Yourself 2008 - "Viral Optimization", If You Will

Elf Yourself 2008 – "Viral Optimization", If You Will

Posted on November 22, 2008 by Jason Heller

Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”. Did you Elf yourself? Do you remember what brand provided the cool elfinator? … Continue reading →

Posted in Uncategorized, Viral Marketing, Web2.0, Widgets | Tagged , , , , | 1 Comment
Mass Media Style - Online

Mass Media Style – Online

Posted on November 11, 2008 by Jason Heller

Believe None of What You Hear & Half of What You See… I don’t want to come off as negative or a holier-than-thou jerk, because I’m neither of those things - but seriously folks, some of the press releases that come … Continue reading →

Posted in Ad Networks, Audience, The Marketing Industry, Trends | Tagged , , , , , , | 2 Comments

Did You Know? / Shift Happens by Karl Fisch: A Must See Video

Posted on November 8, 2008 by Jason Heller

This video was bubbling around the web a bit recently, although apparently it all stems back to a research presentation compiled originally by Karl Fisch, the Director of Technology for Arapahoe High School in Centennial, Colorado. It has since been remixed, enhanced, … Continue reading →

Posted in China, Society & Culture, Trends | Tagged , , , , | 4 Comments
OMMA Ad Networks Panel

OMMA Ad Networks Panel

Posted on November 7, 2008 by Jason Heller

Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading →

Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged , , , , | Leave a comment