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Monthly Archives: October 2008
"E" For Efficiency … Well, One Day We'll Get There
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant … Continue reading
Posted in Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends
Tagged Guidelines, IAB, Online Advertising, Standards
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Memoirs of a VC: What the Economic Turndown Means For Us
UPDATE: Oct 31st: Additionally to the doom and gloom now infamous Sequoia Capital powerpoint that you can access below, TechCrunch has compiled a list of layoffs in the technology and media industries. It paints a pretty ugly picture and it … Continue reading
Posted in Society & Culture, The Marketing Industry, Trends, VC
Tagged Economic Turndown, Economy, Recession, Sequoia Capital, VC, Venture Captial
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Google AdWords Builder & GoogleTV CORE Integration
Another week – another slough of progressive announcements from the industry leading giant. Google made two announcements this week, one focused for small businesses and one focused on large agencies. Honing in on the huge market of small businesses that … Continue reading
Posted in Datanomics, Interoperability, Metrics & measurement, Search, The Marketing Industry, Trends, TV
Tagged Ad Words, GoogleTV, Goole TV, Search, Search & Display
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Facebook is Top Photo Sharing Site, Myspace's Photobucket is #2
As social network’s Facebook and MySpace continue to drive mind boggling consumer usage, certain activities bubble to the top as immensely popular. Among those activities is photo sharing. Doug Beaver, part of Facebook’s engineering team posted a note today with … Continue reading
Posted in Social Media, Trends
Tagged Facebook, MySpace, Photo Sharing, Photobucket, Social Media, Society & Culture
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YouTube, The New Search Powerhouse?
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries … Continue reading
Posted in Content, Digital Entertainment, Digital Video, Search, Trends
Tagged Google ads, Video Advertising, YouTube, YouTUbe Advertising
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China: On The Verge of Surpassing US Broadband Connections
What does it mean that China is about to surpass the US in the number of broadband connections? Furthermore, what does it mean that the Chinese government still exerts a level of control over the content and communication that occurs … Continue reading
MySpace Rolls Out MyAds Self Serve Platform
Of course the power behind social media is not the advertising options, but rather the ability to monitor, learn from and connect with consumers. However, there are plenty of advertising opportunities as well, and each focuses on tapping into the … Continue reading
