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Daily Archives: July 10, 2008
IPG's "Media Brands" Leverages The Aggregatation of Media Services Groups
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends
Tagged Agencies, Agency Services, Interpublic, IPG, Media Brands
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