Monthly Archives: July 2008

Multiple Attribution Protocol - Continued

Multiple Attribution Protocol – Continued

Posted on July 26, 2008 by Jason Heller

I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged , , , , | 1 Comment
A New Era In Analytics Is Finally Upon Us

A New Era In Analytics Is Finally Upon Us

Posted on July 17, 2008 by Jason Heller

I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics. Why is there a resounding silence and echo when I say that? Why is the industry … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged , , , , , , | 3 Comments

IPG's "Media Brands" Leverages The Aggregatation of Media Services Groups

Posted on July 10, 2008 by Jason Heller

As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives … Continue reading →

Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends | Tagged , , , , | Leave a comment
Digital Marketing Round-Up

Digital Marketing Round-Up

Posted on July 7, 2008 by Jason Heller

I decided to add a new posting format to TheDigitalBlur.  The “Digital Marketing Round-Up” will be posted around the end of each month and will be a  combination of short thoughts on issues that I feel will have a big … Continue reading →

Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0 | Tagged , , , , , , , , , , | 1 Comment