Monthly Archives: June 2008

It's Not A Magical Parallel Universe, It's Just The Internet (Yes, Social Media Too)

Posted on June 26, 2008 by Jason Heller

Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant… Did the title of this post pique your interest? Good. This is a hot topic of conversation. Are you a traditional marketer or agency person, or … Continue reading →

Posted in Agencies, Marketing Links, Social Media, The Marketing Industry, Trends | Tagged , , , , , | 6 Comments

Agency Chaos (In case you were living under a rock…or just needed one thrown at you)

Posted on June 23, 2008 by Jason Heller

As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading →

Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized | Tagged , , , , , , | 1 Comment

Open Letter To Disney: Are You Moinotring The Consumer Conversation?

Posted on June 21, 2008 by Jason Heller

This is from an email that I just sent to Disney’s investor relations department. I am now publicly posting it as a letter to Bob Iger and the board of directors at The Walt Disney Company. Are you listening? ____________________________ … Continue reading →

Posted in Social Media, Society & Culture | Tagged , , , , , , , | 2 Comments

Jerk-Proof Social Media Planning

Posted on June 19, 2008 by Jason Heller

Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very … Continue reading →

Posted in Metrics & measurement, Social Media, Society & Culture | Tagged , , , , | Leave a comment

AP Update: Taking On Bloggers 5 Words At A Time (for $12.50)

Posted on June 18, 2008 by Jason Heller

Just a quick update on the AP fiasco… The AP actually wants bloggers to pay for quoting as few as five words. This war on bloggers and “fair use” is going to get uglier before it gets resolved. The AP … Continue reading →

Posted in Content | Tagged , , , , , | Leave a comment

AP Declares War on Bloggers & "Fair Use"

Posted on June 17, 2008 by Jason Heller

Over the last few days, the Associated Press has caused quite a stir in the blogosphere, strong arming bloggers for doing what they do best – promoting other content, and then back peddling in apology mode after the repercussions reverberated … Continue reading →

Posted in Content | Tagged , , , , , , , | Leave a comment

Fishing Where The Social Media Fish Are

Posted on June 12, 2008 by Jason Heller

My thoughts from an earlier blog post were published in MediaPost today: “Social media growth is one of the biggest media trends in digital media history. Marketers and agencies want to simply “fish where the fish are.” But the problem … Continue reading →

Posted in Social Media, Trends | Tagged , | Leave a comment