Monthly Archives: May 2008

Drinking The Old School Kool Aid (or, "Pew Said What?")

Posted on May 29, 2008 by Jason Heller

This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases? Consumers were asked questions regarding their product research, … Continue reading →

Posted in E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged , , | 2 Comments

The Best Social Media Video Ever

Posted on May 28, 2008 by Jason Heller

I’m back – and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the … Continue reading →

Posted in Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged , , , , | 1 Comment

The Digital Blur is Taking Two Weeks Off – Twitter To The Rescue!

Posted on May 5, 2008 by Jason Heller

I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get … Continue reading →

Posted in Mobile, Society & Culture, Trends, Web2.0 | Tagged , | Leave a comment

High Gas Prices Driving Consumers Toward Online Shopping & President Bush's Magic Wand

Posted on May 3, 2008 by Jason Heller

Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales? According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults … Continue reading →

Posted in E-commerce, Society & Culture, Trends | Tagged , | Leave a comment

The Social Network Triad: Developers, Marketers & Consumers

Posted on May 2, 2008 by Jason Heller

MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put … Continue reading →

Posted in Interoperability, Open Source, Social Media, Uncategorized, Web2.0, Widgets | Tagged , , , | 1 Comment

Do Advertisers or Agencies Want Their G-TV?

Posted on May 2, 2008 by Jason Heller

Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar … Continue reading →

Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends, TV, Uncategorized | Tagged , , , | Leave a comment

Agencies "Betta' Recognize"

Posted on May 1, 2008 by Jason Heller

Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll … Continue reading →

Posted in Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged , | Leave a comment