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Monthly Archives: March 2008
Taking A Few Weeks Off!
I’ll be on an expedition in Indonesia on a much needed break for through the end of April. With limited internet access I can’t do much blogging, so until I return…
Posted in Uncategorized
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Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
This is from my MediaPost column published today… I WANT TO MAKE A bold prediction: TV on the Internet. The siloing of online and TV audiences will never work the way networks expect for three simple reasons. 1) The innate … Continue reading
Posted in Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV
Tagged TV on the internet
1 Comment
What Does The FCC Wireless Auction Really Mean? A Revolution? Doubtful…
Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction). The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new … Continue reading
Who Ate My Cookies, Part II – or – Why Do Legislators Think The Internet Is Evil?
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general. How many times do we have to drill into their heads … Continue reading
Consolidation & Agency Re-Bundling
The media agency and holding company portfolio landscape is changing before our eyes. I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount … Continue reading
Posted in Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends
Tagged Agencies, Competition, Data, Datnomics, Holding Companies
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My #6 Prediction of 2008 Coming True As Yahoo Adopts The Semantic Web
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how … Continue reading
Posted in Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends
Tagged Search, Semantic Web, Yahoo
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Media & Technology Get A French Kiss
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”. This move is aimed … Continue reading
Posted in Datanomics, Search, Society & Culture, The Marketing Industry, Trends, TV
Tagged France, Google
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